How I Increased My Turo Profits by 32% With Better Bookkeeping

Last year, my Turo business was drowning in receipts, maintenance logs, and confusing profit calculations. I was making money, but I couldn't tell you exactly how much. Sound familiar?

Three months into hosting, I realized I had a serious problem. I couldn't answer basic questions like:

• Which of my vehicles was actually most profitable?
• Was I setting aside enough for taxes?
• Were my cleaning fees actually covering my costs?
• How much was depreciation really eating into my profits?

I was making decisions based on gut feelings rather than data. Then I had my wake-up call: a $3,200 tax bill I wasn't prepared for.

That's when I developed a systematic approach to tracking every aspect of my Turo business. Once I started properly documenting expenses, income, and utilization rates, I discovered I was severely undercharging for certain vehicles while overinvesting in others that looked profitable but weren't.

By making data-driven adjustments based on actual numbers:

• I raised prices on my most in-demand vehicle by $29/day
• I stopped paying for premium cleaning services on my economy vehicles (saving $67/week)
• I identified which maintenance shop was consistently overcharging me
• I optimized my calendar for seasonal demand

The result? A 32% increase in net profits without adding a single vehicle to my fleet.

The spreadsheet system I developed tracks everything from daily earnings to depreciation calculations, maintenance schedules, and tax preparation. It takes me just 15 minutes per week to maintain, but it's transformed my business from a side hustle into a genuinely profitable enterprise.

Ready to gain this level of clarity with your Turo business? Check out my Turo Host Financial Tracker - the exact system I use to maximize profits and minimize headaches.